Week 8

Competitors list for Islington College

Differentiator	Foreign Affiliated (FA)	Tirbhuwan University Affiliated (TU)	Kathmandu University Affiliated (KU)	Pokhara University Affiliated (PKU)	Purbaanchal university Affiliated (PAU)
Price	Highest	Moderate	Fairly High	Fairly low	Lowest
Quality	Fairly High	Medium	High	Fairly Medium	Low
Geographical Reach	Lowest (Mostly Kathmandu based)	Highest ( All over Nepal)	Fairly Lowly (Mostly Kathmandu based)	High	Medium
Key customer segment	Above Middle and high Income group	General Middle Income group	Middle and above middle income group	Low- Middle income group	Low-Middle income group
Reputation	Above average in Nepal, globally very high	High in Nepal, globally above average	Highly in Nepal, globally fairly high	Moderate in Nepal, globally quite low	Low in Nepal,  globally very low

In Nepal all the college that are running degree are either affiliated to  4 local universities  or other various foreign universities.  I have taken numerous competitive characteristics to differentiate Islington College from its rival

                                           

FA	TU	KU	PKU	PAU
Islington college British college Sliver Mountain ISMT Lord Buddha Education foundation	Nepal Commerce Campus Sankar Dev Campus Tri-Chandra Campus	Little Angles Kathmandu College of Management Kathmandu Universtity School of Management	Apex college Ace College Uniglobe College	Kantipur City College Campion Kathmandu college Public Campus

After analyzing of the foreign affiliated universities industry i have developed Proters' 5 forces model for Islington College

Porters 5 forces model for Islington College

Threat of new entrants	The Ministry of Education of Nepal government is now controlling the affiliation of colleges with foreign universities. Obtaining new permit is also difficult hence threat of new entrants is low in foreign affiliated university sector.
Buyer Power	Buyers has huge choice of college to pursue foreign degree . There are as many as 66 to choice from
Supplier Power	There are many colleges running foreign degree like Islington so the supplier power is fairly low. However  Islington College stands out as the only college with direct link with a UK university so it has competitive edge over others
Threat of substitutes	There are also many colleges with affiliation to local universities offering quality degree at cheaper rate. Kathmandu and Tribhuwan University reputation in global world is also fairly good.
Rivalry among existing competitors	Rivalry among college offering foreign degree is quite high. However as Islington College is the only college so far to offer direct degree with direct partnership with a British university , it is a stand out in the market

The level of entry in this market is now very low. Islington College also has fairly good supplier power than its rivals. The college has also been able to position itself in the market as only institution to offer direct degree making them stand out in tough rivalry among competitors due to this Islington college has an attractive market in this sector

Strategic group analysis based on pricing and and degree recognition as key success factor

Refernces


QuickMBA. 2012. Porter's Five Forces A MODEL FOR INDUSTRY ANALYSIS. [ONLINE] Available at: http://www.quickmba.com/strategy/porter.shtml. [Accessed 06 January 13]